Blycolin presents Blycolin new style

The time has come for Blycolin Group to take leave from the dark blue style and the familiar logo.

Nowadays Blycolin presents itself in new, fresh colours and a renewed logo that represents and visualises the future. A temporarily fashion thing and just a change for the sake of changing? “You see it happen more often these days”, says Marc van Boekholt, Managing Director of the international specialist for linen services aimed at the hospitality branch, “but not at Blycolin. Blycolin is not a company that suddenly, without any reason, rejuvenates its style. Presenting a new image is nice and innovating, but factually has no meaning in the long term. And that is not the intention we have with the new Blycolin style.”

“Blycolin style marks new direction”
Then what? “Blycolin has a leading position in the linen market in the Netherlands and is spreading its wings powerfully over other European countries. In our leading position Blycolin will grow where quality and size are concerned. We have developed a special vision, which we will steadily unfold in the years to come. A prominent feature in the next few years will be the substance we will give to cooperation and partnerships, which will be bigger than ever. To our customers, and indirectly their customers, and companies we cooperate with. Blycolin’s renewed style in fact marks the new direction we will follow. In our new Blycolin logo we symbolise, for example, the open dialogue and close cooperation we (will) have with our customers, allowing conjoint achievement of the best solutions in linen services.”